Elektor’s Corporate Story
Vision and Mission
Elektor believes that innovations in electronics will lead to a better world. Elektor is a multi-faceted platform in the applied electronics industry that unites hundreds of thousands engineers, programmers and developers in a worldwide community of knowledge and expertise. Since its founding in 1960, Elektor has been dedicated to making electronics accessible and stimulating innovation through practical applications. Building on the heritage of a world-leading magazine that continues to be the core of the community, Elektor’s mission is to provide leadership in application rather than just theory, through knowledge, innovation, and support. This approach makes Elektor a primary resource for anyone looking to improve their understanding and practical skills in electronics.
Elektor believes that innovations in electronics will lead to a better world. Elektor is a multi-faceted platform in the applied electronics industry that unites hundreds of thousands engineers, programmers and developers in a worldwide community of knowledge and expertise. Since its founding in 1960, Elektor has been dedicated to making electronics accessible and stimulating innovation through practical applications. Building on the heritage of a world-leading magazine that continues to be the core of the community, Elektor’s mission is to provide leadership in application rather than just theory, through knowledge, innovation, and support. This approach makes Elektor a primary resource for anyone looking to improve their understanding and practical skills in electronics.
Elektor’s Approach
Elektor employs a unique approach where practice is central to explaining new technologies. This method, based on applied knowledge, has inspired many to grow from interest to hobby, study, and ultimately a career. Elektor readers are often among the most passionate employees of technology and electronics companies. Many of them have been passionately reading Elektor for years and mostly pay for their subscriptions privately. Today’s industry leaders tell us that they took their first steps in the industry with Elektor and are still enthusiastic members of the community. Key executives like Henk van Houten (Executive President Philips Research) and Ralf Bühler (CEO Conrad) indicate that they were inspired by Elektor and remain loyal readers.
Today, Elektor reaches out to its community in English, German, Dutch, and French and continues to inform and inspire thousands by demonstrating a wide range of methods and techniques to harness electronics in a broad array of real-world solutions and applications. Elektor has expanded into diverse activities that meet the needs of their individual and corporate platform members. These include B2B and B2C multimedia publishing, e-commerce, learning services and recruitment services.
Today, Elektor reaches out to its community in English, German, Dutch, and French and continues to inform and inspire thousands by demonstrating a wide range of methods and techniques to harness electronics in a broad array of real-world solutions and applications. Elektor has expanded into diverse activities that meet the needs of their individual and corporate platform members. These include B2B and B2C multimedia publishing, e-commerce, learning services and recruitment services.
ElektorMag
Some six decades ago, Elektor started in the Netherlands as a magazine named Elektuur. The English edition soon reached a cult following among industry leaders and electronics pioneers worldwide, helping them on their way to groundbreaking innovation and prominence. To this day, ElektorMag plays a central role in our media offering. Elektor has always had a unique DNA in that it has consistently used practical applications to explain new technology.
Elektor Media
Based on the foundation of the magazine, Elektor has grown into a multimedia powerhouse that publishes books and digital content, as well as software, programming languages and general electronics. Elektor follows its community – whereever they go, Elektor is there. This approach has led to a broad range of media that offer value to our readers as well as our clients. The successful community store is an important instrument that enables engineers, professionals, enthusiasts and students to reach their full potential
ee news
With the acquisition of Brussels-based European Business Press SA (EBP) at the beginning of 2024, Elektor has expanded into the European B2B electronics sector. Known for its pan-European publications and websites eeNews Europe and ECI Electronique, EBP focuses on delivering high-quality content to the electronics industry.
Elektor too has grown with its community to a high professional level that includes many successful B2B publications, but fundamentally, that is not the reason why readers choose Elektor. Acquiring EBP was a logical step, completing the offer of a full range of high-quality services without compromising the identity of both channels. eeNews and Elektor together will serve both the individual engineer and the business electronics world from under a single roof, with the quality they are accustomed to.
Elektor too has grown with its community to a high professional level that includes many successful B2B publications, but fundamentally, that is not the reason why readers choose Elektor. Acquiring EBP was a logical step, completing the offer of a full range of high-quality services without compromising the identity of both channels. eeNews and Elektor together will serve both the individual engineer and the business electronics world from under a single roof, with the quality they are accustomed to.
Elektor Store
Through the Elektor Store, Elektor offers everything needed to bring projects and ideas to life. A beautiful assortment of affordable development boards, design and test equipment, lab tools, books, and learning materials make Elektor a one-stop-shop for a broad audience ranging from professional engineers to electronics enthusiasts. To help readers build projects presented in the magazine, Elektor supplies PCBs for many of its designs, as well as kits and modules, usually making the source code and files available for free. In addition to testing the projects published in Elektor’s media, Elektor’s in-house engineering team develops new products that are sold through the Elektor Store and various partner channels.
Elektor Labs
Elektor Labs offers a unique online platform for engineers, providing them with the perfect environment to learn, experiment and innovate with other community members and Elektor’s engineers. Engaging electronics projects and circuits based on various design platforms such as Raspberry Pi, Arduino, ESP or custom-built from the ground up, all find their home in the online Labs. Elektor’s in-house engineering team is there to offer help, including pre-tests and product development for both electronics startups and individuals looking to commercially build on their innovation. Elektor aims to support engineers and students by offering excellent tools and improving their user experience through AI and other advanced technologies.
Elektor Learning
Learning has been at the core of our activities from the very beginning. In recent years, Elektor has worked to take learning to the next level. With courses, webinars, video trainings, and most recently, the introduction of the Elektor Brain Boxes (hardware combined with inspiring learning material), Elektor now offers more ways to acquire knowledge than ever before. These learning modules are available under the Elektor Academy brand and will also expand into eeNews, providing a broad range of professional training solutions tailored to all levels and forms of learning.
Examples and Successes
Elektor is a creative and agile company, having developed numerous successful projects and products in recent years. Together with Messe München, Elektor offers startups a platform to showcase their innovations during the world’s largest electronics fair, electronica. This year, a large streaming area is added where influencers with millions of followers will demonstrate what influencer marketing can do for corporate brands in 2024.
Additionally, high-end market research is conducted in collaboration with the experienced TREW Marketing agency and shared with clients. Elektor also organises hands-on developer contests while Guest Editions of ElektorMag have been published with major brands such as Espressif, SparkFun and Arduino, demonstrating that Elektor has a unique and versatile approach.
An example of recent growth is the significant increase in webinars. This model in which in-depth knowledge is brought by customers, moderated by Elektor and enjoyed by visitors, has developed into a true growth gem. With several webinars per month attracting up to a 1,000 active participants each time, this initiative is loved by both clients and visitors.
Additionally, high-end market research is conducted in collaboration with the experienced TREW Marketing agency and shared with clients. Elektor also organises hands-on developer contests while Guest Editions of ElektorMag have been published with major brands such as Espressif, SparkFun and Arduino, demonstrating that Elektor has a unique and versatile approach.
An example of recent growth is the significant increase in webinars. This model in which in-depth knowledge is brought by customers, moderated by Elektor and enjoyed by visitors, has developed into a true growth gem. With several webinars per month attracting up to a 1,000 active participants each time, this initiative is loved by both clients and visitors.
Elektor, and beyond…
Considering Elektor's continuous growth and evolution, it is crucial to address what the future holds for our community. Looking forward, Elektor aims to further strengthen its position in the electronics industry through new synergies and partnerships. We will continue focusing on Learning, Media, and Ecommerce, expanding our expertise in content creation and nurturing our network of professionals.
Our expert network—vital contributors of cutting-edge content—will continue to grow, allowing us to provide even more valuable insights and educational materials. As we explore these future possibilities, we will also look toward Sustainability topics and the impact our network could deliver in that domain, like Ethics in Electronics
Moreover, our expanding network of electronics engineers and scientists, data experts and business strategists, is integral to our strategy, providing essential contributions. We will continue to highlight the significance of this network, ensuring it remains a cornerstone of our efforts to deliver high-quality content and services.
Elektor’s future promises deeper collaborations and partnerships, a stronger focus on innovative learning, and leveraging the talents of our growing expert community.
Our expert network—vital contributors of cutting-edge content—will continue to grow, allowing us to provide even more valuable insights and educational materials. As we explore these future possibilities, we will also look toward Sustainability topics and the impact our network could deliver in that domain, like Ethics in Electronics
Moreover, our expanding network of electronics engineers and scientists, data experts and business strategists, is integral to our strategy, providing essential contributions. We will continue to highlight the significance of this network, ensuring it remains a cornerstone of our efforts to deliver high-quality content and services.
Elektor’s future promises deeper collaborations and partnerships, a stronger focus on innovative learning, and leveraging the talents of our growing expert community.
