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+++ Decoding Engineer Preferences:
Insights into Technical Buying Behavior in Europe +++

 

Discover the Insights:

Insights into Technical Buying Behavior in Europe

In this new collaboration between TREW Marketing and Elektor, the celebrated research, for the first time, focuses on the European market. Leading to some remarkable new insights. The survey was designed to help you better understand the information needs of European technical buyers; provide critical insights to guide your marketing plans; and educate and forge alignment with your leadership and sales organizations.

 

 




 

 

Key Survey Highlights: 


1. Search Behavior: When searching online, 58% of engineers avoid paid search links at all costs. However, if the paid link looks helpful for the search inquiry, 29% will click.
 

2. Information Sources: Most engineers rely on online technical publications (84%) and supplier/vendor websites (75%) for product research.
 
 

3. Valuable Content: Datasheets (86%) are overwhelmingly considered the most valuable content in decision-making.
 

4. Trust in AI: Technical buyers lack trust in answers from AI-based tools, with an average rating of 4.14 out of 10.
 


What's Inside the Survey Report?

Discover the key components of our survey report:

• Data Insights: Understand search behavior and AI tool usage in the electronics engineering field.

• Content Preferences: Learn what content resonates with European engineers.

• Marketing Channels: Find out the most effective channels to engage your target audience.

By downloading our survey report, you're not just gaining insights; you're equipping yourself with the knowledge to engage with electronics engineers effectively. Take a step closer to your audience and start meaningful conversations that drive success in this ever-evolving industry. Download the report now and stay ahead in the world of electronics engineering.


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