With worldwide Corona cases well over half a million a day, we can safely say that we are heading for a rough couple of next months. Obviously, we are hoping for better, but at Elektor, we are even planning for another 6 months of lockdown or semi lockdowns. We believe that until the summer of 2021 our daily lives will be affected in a major way.
We did not foresee this long period when we launched the Elektor Helps during the first wave of Corona. Our program to work with our key stakeholders to overcome at least some of the negative effects of the current situation was initiated at the end of April 2020 and today we decided to move forward. Elektor Helps is targeted at readers and members, at our suppliers, and at our clients. We offer a wide range of options, from free access to our content for people in lockdown to joint promotions in our online stores, and from promoting helpful projects and initiatives to creative or even free promotional activities for companies in our industry that are hit hard.
So, we are continuing our program and we will take all our learnings of these past crazy months with us to make it even more successful this time around.
Elektor helps Suppliers 2.0
During the first wave, we were able to turn a huge sales drop in our stores into a big plus by teaming up with our suppliers. Together we have proven to be able to turn slow-moving stock into much-needed cash. During the holiday season and going into the first months of the year we will launch another webshop campaign with our partners.
The main condition is that any offer we have brings a smile to our audience by being 'never expensive and always surprising'. We have some very nice and even groundbreaking new campaigns we are working on and we cannot wait to see the response!