When I was a teenager, the main hobby electronics activity was rebuilding audio amplifiers, audio equipment and related disco stuff, occasionally with the more traditional DIY lab power and measurement equipment. Many years later, when I took the step into self-employment, I decided to leave the common path and focused more on niche products with vintage components such as nixie tube clocks that are still immensely popular. At that time, the product range was still quite limited with only a few foreign resellers, and I had made up my mind to just try to influence the entire Belgian market. Unfortunately, not much later I realised that there seemed to be no market at all in Belgium for this kind of more technically oriented stuff. Before we knew it, we had grown into a micro-multinational with customers all over the world, except in Belgium.