At embedded world 2023 in Nuremberg, Espressif, well-known for the famous ESP32 microcontroller, showcased a lot of automation solutions that are intended to make the life of IoT app developers (and users) easier. However, it is not easy to understand what is behind new terms as ExpressLink and RainMaker. In this interview, Amey Inamdar, Technical Marketing Director at Espressif, shines a light on it. He also answers general questions about his company’s portfolio.