It sure is tempting and not a little reassuring for a program- mer to talk C++ all day, or the STM Nucleo-32 user to ash two LEDs simultaneously “with minimal impact on my TCP/IP stack”. Both however should get out more. The habit of elec- tronics engineers talking jargon, wielding their milliamps and generally little minding the real world out there seems to have continued, no, worsened with the specialists and enthusiasts in the elds addressed by this issue of Elektor Business Edition: embedded systems and microcontrollers.