You are surely aware of B2B (Business to Business) and B2C (Business to Consumer); maybe you are not familiar with B2I as in ‘Business to Industry’, also an acronym for ‘Business to Infinity’ (and beyond…) or ‘Business to Institution’. I believe now is a time to expand our horizon and move forward towards the next meaning of B2I: ‘Business to Innovation’. To avoid any confusion and for the sake of the readers of this article, let’s call it  sth hedrecB2Innovthius