Arduino is making big moves in industrial automation! Watch our interview with Marcello Majonchi, Arduino's Chief Product Officer, at Embedded World 2025 to discover how Arduino is shaping the future of enterprise solutions and more.

Video: Arduino at EW25

At Embedded World 2025, Elektor’s Brian Tristam Williams met with Majonchi to discuss how the company is evolving beyond its hobbyist roots and making waves in industrial applications. With a packed booth full of demos and enthusiastic visitors, it’s clear that Arduino is more than just a tool for makers, and it is becoming a key player in the enterprise space. Watch the interview.
 
 

Makers and Industrial Pioneers

Arduino's journey began with makers and students, but as Majonchi pointed out, many of those early users have gone on to create groundbreaking products in enterprise environments. This shift has pushed the company to develop solutions that cater to professional engineers and businesses looking for reliable, easy-to-use platforms for industrial automation, smart home technology, and more.

"It turns out that those hobbyists are actually people that are making incredible products in Enterprise environments," Majonchi explained. "And as Arduino, we feel that our mission is really to support and Foster that type of that type of effort."

Real-World Applications on Display

Rather than focusing on a single product launch, the company’s presence at Embedded World 2025 was all about showcasing real-world applications. The demos featured a diverse range of solutions powered by Arduino, including:
 
  • Computer vision applications
  • Industrial automation solutions
  • Smart home innovations

These aren't just theoretical concepts. As was shown at the trade fair, companies are already leveraging Arduino’s technology to develop innovative, next-gen products.

Portenta and Opta

Majonchi highlighted the success of the Portenta series, a line of system-on-modules (SoMs) featuring microcontrollers that have found their way into drones, autonomous robots, and factory floor automation. He also touched on Opta, Arduino’s industrial automation and micro PLC lineup, which is growing rapidly due to its modern, user-friendly approach to developing industrial solutions.
 
Arduino Portenta Machine Control
Portenta Machine Control

What’s Next for Arduino?

While Majonchi couldn’t reveal specifics, he teased exciting developments on the horizon. Arduino is constantly exploring new technologies, ensuring that its community and customers have access to the best platforms available.

Want to hear the full conversation? Watch our exclusive interview with Marcello Majonchi from at Embedded World 2025 and stay ahead of the latest innovations in electronics and industrial automation!
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